initIA

60% of your team's time is spent on work you didn't hire them for.

We uncover where it happens, quantify what it's costing you, and redesign your workflows to eliminate it.

Most companies don't see where the waste is happening. We do.

Trusted by teams in Spain, Italy, and Poland

The Startup CFO
Dream Property
Chapter Homes
PMI International Congress
Waterproof
The Pool

4–7 Month ROI · Free Initial Assessment

The Problem

Every growing business leaks energy

Energy = Time + Money + Mental Capacity. When one leaks, the others follow.

Time

60% of your team's time is lost to fragmentation, not just repetition

What drains it:

  • Context switching between 8-12 tools daily
  • Handovers requiring 2-3 explanations per task
  • Hunting for information across scattered systems
  • Status updates instead of actual progress
  • Rework cycles from miscommunication

A 4-person team loses 96 hours weekly to coordination overhead — that's 2.4 full-time roles of pure waste.

Money

For every €1 spent on salaries, €0.27 evaporates into operational friction

What drains it:

  • Manual errors that cost 3x to fix
  • Delayed decisions waiting for information
  • Parallel systems doing duplicate work
  • Tool sprawl: paying for what you don't use
  • Opportunity cost: high-value work that never happens

A 10-person team? That's €68,000/year funding chaos instead of growth.

Mental Capacity

73% of operational leaders report making worse decisions under cognitive overload

What drains it:

  • Decision fatigue from 100+ micro-choices daily
  • Constant interruptions destroying deep work
  • Anxiety from dropped balls and missed details
  • Frustration fighting your own tools
  • Burnout from busy work instead of real work

A CFO spending 40% of their week consolidating data has no bandwidth left for actual financial strategy.

What We Do

We're an AI Operations Studio

We deploy AI only where it makes sense, transforming how work gets done.

01

Diagnosis before solutions

We don't sell tools. We find problems first.

We map your workflows before recommending any automation.

02

Strategy + execution together

We design and implement. No handoffs, no gaps.

Your strategy team is your implementation team.

03

Human judgment protected

We automate the mechanical, not the meaningful.

We free your team to focus on decisions that matter.

04

Systems thinking

People, processes, technology treated as one system.

We optimize the whole, not just individual parts.

The result: operations run smoother, teams get energy back.

How We Work

Three Steps to Operational Clarity

A proven process that delivers ROI at every step

01

Clarity

Energy Leak Map

In 30 days, ARIA (your operational coach) maps your team's real workflows via daily WhatsApp check-ins. You receive a full diagnosis: where time and money leak, the economic impact, and a prioritized roadmap.

✓ DeliverableEnergy Leak Map report + economic impact analysis + prioritized roadmap

Timeline: 4 weeks

Starting at: €1,500

Learn More
02

Implementation

Automations That Pay for Themselves

We build the systems your diagnosis identified — with human-in-the-loop safeguards. You only invest where ROI is proven.

✓ DeliverableDeployed automations + team training

Timeline: Varies by scope

From €3,000 (scoped from your Energy Leak Map or discovery call)

Book a Scoping Call
03

Maintenance

Continuous Optimization

We monitor performance, catch edge cases, and refine based on real usage. Your systems improve as your business evolves.

✓ DeliverableOngoing optimization + quarterly reviews

Timeline: Monthly retainer

Pricing varies based on system complexity and usage volume

Learn More

Already know what you need automated? Skip the diagnosis and go straight to implementation.

Book a call

Your Path Forward

Every engagement starts with a free discovery call. From there, we'll recommend the right path for your situation.

Operational Impact

What Changes When You Work With Us

Weekly Capacity Reclaimed
0+Weekly Hours Recovered

The average team spends 60% of their time on mechanical tasks that don't require human judgment. We give at least half of that time back.

Full Investment Recovery
0-7Months

Systems designed to be self-funding, typically reaching full ROI within the first two quarters.

Conversational Scale
0xLead Capacity

Qualify and handle 10x more conversations simultaneously. You only step in when the lead is ready to buy.

Hidden Operational Friction
€27,438per person, per year

Lost to invisible operational friction. For a team of 4, that's €109,752. For a team of 10, it's €274,380.

Implementation Speed
~0Weeks

Tailor-made automation built specifically for your needs. Integrates with your current tools and processes. No retraining, no platform changes, just results.

Voice of the Customer
I cannot go backI have more of the work I want to doI love supervising instead of doing the job

What We've Built

Real results for real companies

DIAGNOSIS

The Startup CFO

Madrid

Operational clarity for a fractional CFO firm serving startups.

Energy Leak Map
PMI International Congress

Poland

Multilingual WhatsApp/Telegram event concierge helping attendees navigate sessions and networking.

AI Agent (WhatsApp + Telegram + voice notes)
Dream Property

Marbella

€109,752 in hidden operational friction uncovered for a 4-person real estate team.

Energy Leak Map

IMPLEMENTATION

Chapter Luxury Homes

Marbella

Energy Leak Map for luxury real estate operations.

Energy Leak Map
Waterproof

Barcelona

AI lead qualification and sales agent for a self-service laundry franchise.

AI Agent (WhatsApp + voice notes)
The Pool

Marbella

Personal AI contact manager for CEO relationship management — stores, categorizes, and drafts outreach.

AI Agent (WhatsApp + voice notes)

Is this for you?

You'll thrive with initIA if:

Your team is busy but you can't pinpoint where the hours go

You want to automate but aren't sure what to automate first

You value clarity and your team's mental energy over just "more tools"

You're looking for a strategic partner, not just a vendor

We're not the right fit if:

You're looking for the cheapest automation available

You want to keep doing things exactly the same way

You need someone to execute your plan without questioning it

You believe the problem is people, not systems

Built by Humans, for Humans

Designed by founders with 30+ years combined experience in big-tech and scale ups.

Cristina Sancho
LinkedInConnect

Cristina Sancho

CEO
Johan Duque
LinkedInConnect

Johan Duque

CTO

Ready to Uncover Your Hidden Operational Waste?

Start with our free Energy Flow Assessment. No commitment.

🔥

Limited spots available for March

  • Expected ROI: 4-7 months
  • Capacity Recovered: 24+ hours/week per team member
  • Philosophy: Protect the human, automate the mechanical

Or download the Energy Flow Framework to self-assess

Trusted by teams across Europe

Amelia

Have questions? Chat with Amelia, our concierge. She knows everything about initIA and can help you find the right path.

Built with the same technology we deploy for our clients.

Chat on WhatsApp